“I am a multi-dimensional designer who loves to tackle wicked* design problems from the inside out. I am part designer, part product manager, part prototyper, part inventor, part researcher, part entrepreneur. I’m known for big picture thinking and for creating compelling presentations. My work spans a wide spectrum of technologies in both hardware and software. I thrive on being the driving force behind multi-disciplinary collaborations that transform strategies into presentations, prototypes, and products.”

Previous Jobs List

Designer in Residence, Shutter Hill Ventures

August 2024 – Present (4 months ) San Francisco Bay Area

Head of UX, Svalboard

August 2023 – Present (1 year 8 months ) San Francisco Bay Area

Principal Designer, Adobe

June 2015 – November 2022 (7 years 6 months ) San Francisco Bay Area

Principal UX Designer, Microsoft

June 2010 – September 2014 (4 years 4 months) San Francisco Bay Area

Head of Interaction Design, Jawbone

March 2009 – May 2010 (1 year 3 months) San Francisco Bay Area

Delicious Lead Designer, Yahoo!

March 2006 – February 2009 (3 years) San Francisco Bay Area

Senior Strategic Designer, IBM

June 2001 – February 2006 (4 years 9 months) Greater Boston Area

Research Associate, Interval Research

July 1998 – October 1999 (1 year 4 months intern) San Francisco Bay Area

Interaction Designer, IDEO

July 1997 – October 1997 (4 months intern) London, United Kingdom

Experience

I started my formal education with a professional Architectural degree in New Zealand and ended up with a Masters of Arts in Computer Related Design from the Royal College of Art in London. I expanded and enhanced this training with stints at two prestigious product design and research companies: IDEO Product Development and Interval Research Corporation. 

After graduating in 2000, I accepted a position as a Senior Strategic Designer at IBM Research’s Collaborative User Experience group. I left IBM Research in 2006 to join Yahoo! as a Senior Interaction Designer in their Search group where I became the Lead Designer for Delicious.com working with founder, Joshua Schachter. 

After executing the Delicious redesign in 2008, I left Yahoo! to work with Jawbone‘s co-founder, Alex Asseily, as their first Head of Interaction Design where I laid the ground work for all their digital experiences. I then moved to Microsoft to work with Blaise Agüera y Arcas as one of the founding members of a multi-disciplinary design studio in San Francisco. Our work revolved around explorations into new interactions based on emerging technologies for mobile, voice, camera, sensors, machine learning and computer vision experiences. 

At Adobe, I invented new ways to search for images using new AI/ML techniques and founded Project Lincoln, a new data visualization tool that changed the way designers can make charts, graphs, and infographics.

Education

Royal College of Art

Master of Arts, MA Computer Related Design, 1997 – 2000

Awarded 1999 Penguin Essay Prize. Chosen as best dissertation from the entire college.

Victoria University of Wellington

Visual Communication Design, 1995

BArch with Honors, Architecture, 1990 – 1992

Awarded 1991 Senior Scholarship as one of top 40 students across all departments.

BBSc, Architecture, 1988 – 1990

Honors & Awards

Fast Company: World Changing Ideas Awards 2021:Software Finalist

Adobe Readability

Fast Company: World Changing Ideas Awards 2021:Education Finalist

Adobe Readability

User Testing: Distinguished Luminary Illumi Award 2021

The Readability Consortium

Fast Company: Best User Experiences of 2020, finalist

Bringing Accessibility Factors Into Color Creation.

Tech Crunch: The Top 20 iPhone and iPad Apps of 2011

Photosynth App picked as one of the best iOS applications.

Time Magazine: 50 Best Websites of 2009

“50 offerings that are indispensable to navigating, enjoying yourself, shopping or just killing time on the Web.”

ID Magazine: Design Review 2009

Interactive section, Honorable mention: Delicious Redesign.

Royal College of Art: Penguin Essay Prize 1999

Best dissertation from the entire college.

Victoria University of Wellington: Senior Scholarship 1991

Top 40 students across all departments.

Jobs in Detail

Designer in Residence, Sutter Hill Ventures

August 2024 – Present (4 months), San Francisco

Leading product design and strategy for Sutter Hill Ventures' portfolio companies. Strategically exploring, designing and prototyping with emerging generative AI, ML, and LLM technologies to build new products and companies. These companies range from early stage incubations to more mature start-ups (e.g. Sigma Computing).

Head of UX, Svalboard

April 2023 – Present (1 year 8 months), San Francisco

Exploratory design, research and development for the "most adaptable ergonomic typing and mousing instrument ever made". Created the branding, graphic and interactive communication design for this novel and innovative keyboard. Developing a new web-based QMK editor to customize keyboard layouts. >>> svalboard.com <<<

Principal Designer, Adobe

June 2015 – November 2022 (7 years 5 months), San Francisco

Created and led multi-disciplinary teams to make inventive Adobe design tools and experiences across a variety of fields including data visualization, next generation image search, accessible color tools, and readability research. Using a unique combination of design and deep technical expertise, devised product strategies and acted as catalyst to inspire teams to move emerging concepts from start to finish – from research to product. Built compelling stories and animations to communicate plans, strategies and concepts across the company from internal product teams and executive briefings all the way to the Adobe MAX stage.

Principal UX Designer, Microsoft

June 2010 – September 2014 (4 years 4 months) San Francisco

Brought design thinking and strategy to technology teams working on computer vision and other human sensing technologies, including Project HoloLens. Envisioned and define fresh and still emerging capabilities by bringing clear product requirements to science teams. By imagining full experiences, laid out concepts that stimulated conversations and helped focus the science. This was done using design explorations, working prototypes, competitive analysis, and strategy presentations. Ultimately developed principles that helped design teams across Microsoft light up these technologies in future products. As an example, work was done from fundamental technology through to final design of the Photosynth iPhone app which used camera tracking technology to help users make spherical panoramas. Other areas of investigation included mobile interfaces, augmented reality (AR), computer vision (ML), camera based optical character recognition (OCR) and natural user interfaces (NUI).

Head of Interaction Design, Jawbone

March 2009 – May 2010 (1 year 3 months) San Francisco

Created the interactive strategy for Jawbone and laid the foundation for their digital experiences. Starting with the ICON Bluetooth headset, worked on all aspects of the user experience from the physical and audio UI to the software and web integration. Directed and developed the headset’s sophisticated audio UI’s tones and voice prompts. This rich branded audio experience added new features and allowed new personalization options. Lead the strategic decision making and re-design effort of the Jawbone website that included the introduction of “MYTALK”, the world’s first app store for Bluetooth headsets, that allows users to update and upgrade their Jawbone’s with audio and dial apps via the web. These components were the critical underpinnings of Jawbone’s move into the digital ecosystem that have now expanded into the Jam Box and Up products.

Delicious Lead Designer, Yahoo!

March 2006 – February 2009 (3 years) San Francisco Bay Area

Drove the re-design effort on the social bookmarking website del.icio.us. The goal was to take this “classic” social Web 2.0 property and create an innovative new design that kept the old delicious flavor while simplifying, clarifying and enhancing the user experience. This re-design was a complete overhaul from the ground up that established a new distinctive graphical and interactive language while, at the same time, created a framework for the future. Design was the driving force and key player in this 25 member interdisciplinary team as we developed this new direction. The work involved concept creation, communication and execution at all levels and aspects of the product including executive presentations, specs, user testing, graphic design, and asset delivery and QA. This role also included sharing leadership, innovation, and design skills with other Yahoo! properties and the mentoring of junior designers. The new design was launched in July 2008.

Senior Strategic Designer, IBM

June 2001 – February 2006 (4 years 9 months) Greater Boston Area

Developed visionary design concept pieces that focused on the user experience of products and services in IBMs research division. Explored compelling and innovative visualization and interaction techniques. Transferred design and technology to product and service groups. Examined future strategic directions and the values of new opportunities through high-quality prototyping. Executed vision and strategy by helping to develop, formalize, visualize, reflect on and communicate new design concepts. Focused on software for the business, office and enterprise. Key contributor to these projects; Dogear: a social bookmarking service for the enterprise, Remail: reinventing the email client, and Thread Arcs: a visualization for threads in email.

Interaction Designer, IDEO

July 1997 – October 1997 (4 months intern) London, United Kingdom

Investigated interaction designs of small-scale electronics as a tool for product design development. Conceived and built interactive prototypes which combined hardware and software interactions. Documented and presented these complex design and technical ideas through demonstrations and presentations that illustrated their use in the design process. Researched controllers for personal submarine camera vehicles.

Research Associate, Interval Research

July 1998 – October 1999 (1 year 4 months intern) San Francisco

Researched, designed and developed innovative new products and services that used, expanded and drove new technologies. Specified potential user interfaces for these products in the consumer domain, in particular hardware/software entertainment and office productivity applications. Conceived and built functional hardware and software prototypes to test these new design visions. Performed user testing and user observations. Evaluated and documented these designs which included illustrations and write-ups of user scenarios. Managed the prototyping effort in a collaborative, multi-disciplinary team of designers, engineers and programmers.

Selected Papers

Here are some of my papers highlights. On Google Scholar, I currently have a total of 4,043 citations, h-index = 31 and i10-index = 45. For a full list of my papers and patents check out Google Scholar

Thread arcs: An email thread visualization.

IEEE Symposium on Information Visualization 2003

TagOrbitals: a tag index visualization.

ACM SIGGRAPH 2006

Designing remail: reinventing the email client through innovation and integration.

CHI 2004

Data Illustrator: Augmenting vector design tools with lazy data binding for expressive visualization authoring.

CHI 2018 Best Paper Award (top 1% of total submissions)

Selected Presentations

Project Lincoln Sneak, Adobe MAX Conference 2017

Selected as one of the ten projects to be showcased to an audience of 12,000 at Adobe’s Creativity conference.

Project Louper Sneak, Adobe MAX Conference 2015

Selected as one of the ten projects to be showcased to an audience of 6,000 at Adobe’s Creativity conference.

Xerox PARC, Palo Alto Research Center, March 2008

Invited Speaker to give talk about “Making del.cio.us Tastier”

Innovations Forum Interaktionsdesign Potsdam, Germany March 2007

Invited speaker at the German Government Innovation Conference along with a small group of selected speakers including Bill Moggridge, Tony Dunne, Gillian Crampton Smith, and Bruce Sterling.

MIT Media Lab, Simplicity Event, State of the Art in Email Visualization @ IBM , 6-7 June 2004

Invited by John Maeda to present work and judge prototype competition.

Selected Press

NY Times: State of the Art- Playing It Cool With a Jawbone in Your Ear. David Pouge, 17 March 27, 2010 

Release 1.0 Ester Dyson’s Monthly Report (IBM/Lotus: reinventing e-mail) 

Volume 22, No. 6 | 31 JUNE 2004, pp15-19 

Email neu erfinden (E-mail invent again) 

C’T magazine, December 2003, pp26-27 (Germany’s largest computer magazine) . 

Patents

36 patents covering a broad range of fields from RFID tags to collaborative software, and mobile UIs, to eye tracking, data visualization tools, and machine learning image search. 11 more patents pending.

See them in detail on Google Patents.

*

“In wicked domains, the rules of the game are often unclear or incomplete, there may or may not be repetitive patterns and they may not be obvious, and feedback is often delayed, inaccurate, or both.”

- Range, by David Epstein.

© Bernard Kerr, 2023. No part of this site, bernardkerr.com, may be reproduced in whole or in part in any manner without the permission of the copyright owner.