The Jawbone Icon came in six styles each named after different characters: The Thinker, The Rouge, The Hero, The Bombshell, The Catch and The Ace.

One button UI with multiple states and functions.

Multi-part audio UI system diagram. Audio sequences combined tones (blue) with voice (pink) across various states.

The companion MyTalk website had “audio apps” and the ability to change the audio UI’s character voice.

Jawbone Icon

Took Jawbone's impressive industrial design to next level with clean and sophisticated branded audio UI experience.

On-brand audio

UIDesigning the user experience for a tiny device with no screen, one button and 60 seconds of audio was a serious design challenge. Experimented with variety of intricate tone and voice combinations until final elegant set was established. To limit sound annoyance, restricted voice to be present only when useful, such as when battery is low or when waiting for phone to connect. Auditioned and selected voice talent to represent brand. Collaborated with sound design studio to compose and tune audio for tiny device speaker.

Web + device connection

Developed web-based strategy to allow headset to connect to computer for updates and new voices. Rich web-based UI created strong brand connection with customers and allowed for new content and firmware updates. Presented analyses and arguments that persuaded company to pursue this strategy in final design of product ecosystem. This work laid the foundation for the subsequent Jawbone Up and Jambox products.

Press

NY Times: State of the Art- Playing It Cool With a Jawbone in Your Ear. "Jawbone gets the right things right — size, looks, sound quality, simplicity, battery life (four hours of talk, 10 of standby) — and adds enough out-there newfangled features to keep things interesting." David Pouge, 17 March 2010

PC Magazine Editors Choice, "We have a new leader in Bluetooth headsets…Aliph does it again with the Jawbone Icon, a svelte, refined Bluetooth headset that looks great, sounds great, and is uniquely extensible." 13 July 2011


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